One brand, from logo to live site, for a community helping nurses grow beyond the bedside

A logo system, a webinar flyer series nurses recognise at a glance, YouTube thumbnails, the Visible Nurse Challenge campaign and thenurseward.com, all speaking the same visual language.

Visit thenurseward.com

Client: NurseWard
Industry: Nursing careers
Location: Nigeria
Year: 2026

What we made

Logo system
Brand guide
Webinar flyers
YouTube thumbnails
Challenge campaign
Website
Letterhead

Palette

What was on NurseWard’s plate

Advida wiped it away.

And here’s the result.

What Advida did

A logo system built from a 3×3 grid of seven shapes, with icon, wordmark and light and dark lockups
A brand guide pairing deep navy and sky blue with Carbona and IBM Plex Sans
A webinar flyer template with the chrome caduceus, speaker cards and event details that slot in every month
YouTube thumbnails that carry the same look onto every replay
Campaign visuals for the Visible Nurse Challenge
thenurseward.com, with events, insights, The Ward and partner pages
Letterhead and document templates for proposals

#On their plateStatus

01A community for nurses that needed to look as credible as the careers it promotesWaitingHandled

02A webinar every month, each needing a flyer, a replay thumbnail and a place to liveWaitingHandled

03A LinkedIn challenge to launch for nurses and nursing studentsWaitingHandled

04Sponsors and partners to win over with proposals and a proper websiteWaitingHandled

What changed

Each new webinar starts from a template, not a blank page
Flyers, YouTube and the website now read as one brand
Partners land on a site that explains the whole programme

What Advida did

01A logo system built from a 3×3 grid of seven shapes, with icon, wordmark and light and dark lockups
02A brand guide pairing deep navy and sky blue with Carbona and IBM Plex Sans
03A webinar flyer template with the chrome caduceus, speaker cards and event details that slot in every month
04YouTube thumbnails that carry the same look onto every replay
05Campaign visuals for the Visible Nurse Challenge
06thenurseward.com, with events, insights, The Ward and partner pages
07Letterhead and document templates for proposals

NurseWard helps Nigerian nurses explore careers beyond the bedside, through a community, monthly webinars, a challenge and a flagship event.

The brief wasn’t one deliverable. It was a steady stream of them: a flyer every month, a thumbnail for every replay, campaign graphics, proposals, and eventually a full website. Designed one at a time, they would have drifted apart.

So we designed a system first. The logo is built from a simple grid of seven shapes, and those same shapes, the navy and sky palette and a chrome caduceus became the building blocks for everything after. The flyer template holds the layout steady, so each month only the topic, the speakers and the date change. The website, built in Astro, pulls it all together in one place.