A brand families can trust, from shield to signage to site

Identity, brand guidelines, stationery, a trade-fair stand, social content and anchorcaresolutions.com for a Maryland provider supporting people with developmental and intellectual disabilities.

Visit anchorcaresolutions.com

Client: AnchorCare Solutions
Industry: Disability support
Location: Frederick, Maryland, USA
Year: 2024

What we made

Logo system
Brand guide
Stationery
Trade-fair stand
Merch
Flyer and profile
Social templates
Video reels
Website

Palette

What was on AnchorCare Solutions’ plate

Advida wiped it away.

And here’s the result.

What Advida did

A shield symbol with an anchor and a heart inside, plus full, short and stacked logo versions
A 30-page brand guide covering the logo, Graphik type, a blue, magenta and sky palette, patterns, photography and stationery
Business cards, letterhead, envelope and file folder
A trade-fair kit of roll-up banner, tablecloth, tabletop sign, QR stand, shirts and wristbands
A services flyer and a 16-page company profile
Social templates, carousels and short video reels with word-by-word captions
anchorcaresolutions.com, with a section for every service and appointment booking

#On their plateStatus

01A new provider asking families to trust it with someone they loveWaitingHandled

02Nine services to explain clearly, from supported living to remote supportWaitingHandled

03Trade fairs and community events to show up at, with nothing printed yetWaitingHandled

04Social media to keep the brand visible week after weekWaitingHandled

What changed

Every touchpoint, from the trade-fair table to Instagram, reads as one organisation
Families can see all nine services and book an appointment from one site
New posts start from ready-made templates, not a blank page

30page brand guide

9services on one site

6trade-fair pieces

What Advida did

01A shield symbol with an anchor and a heart inside, plus full, short and stacked logo versions
02A 30-page brand guide covering the logo, Graphik type, a blue, magenta and sky palette, patterns, photography and stationery
03Business cards, letterhead, envelope and file folder
04A trade-fair kit of roll-up banner, tablecloth, tabletop sign, QR stand, shirts and wristbands
05A services flyer and a 16-page company profile
06Social templates, carousels and short video reels with word-by-word captions
07anchorcaresolutions.com, with a section for every service and appointment booking

AnchorCare Solutions supports people with developmental and intellectual disabilities in Frederick, Maryland, with services from community development and employment support to nursing, respite care and supported living.

In care, a brand has a serious job. Before a family calls, they need to believe this team will keep someone they love safe. So the identity starts with a shield. Inside it sits an anchor, for steadiness, and a heart, for care. Deep blue carries the trust, orchid magenta adds warmth, and a soft sky blue keeps it light.

From there we built everything the team needed to show up well: a 30-page brand guide, stationery, a full trade-fair kit, a flyer and company profile, social templates and short video reels. anchorcaresolutions.com brings it together, with a section for each of the nine services and a clear way to book. It runs on Squarespace, so the team can update it without a developer.

The work didn’t stop at launch. We still design AnchorCare’s social content, so the brand stays consistent long after the guidelines were written.