Two hearts that form an M, for a care provider built on compassion

Logo, brand guidelines, stationery, print and marc-care.com for a Maryland provider of home and community care for people with intellectual and developmental disabilities.

Visit www.marc-care.com

Client: Mid-Atlantic Resource Services
Industry: Disability support
Location: Stevensville, Maryland, USA
Year: 2024

Mid-Atlantic Resource Services: Two hearts that form an M, for a care provider built on compassion

What we made

Logo system
Brand guide
Business cards
Letterhead
Merch
Services flyer
Social profile
Website

Palette

What was on Mid-Atlantic Resource Services’ plate

Advida wiped it away.

And here’s the result.

What Advida did

A mark made of two intertwined hearts that form the letters M and A
A 25-page brand guide with logo rules, a classic serif and Graphik type, colours and applications
Business cards, letterhead, shirts, caps and wristbands
A services flyer with a QR code to the website
marc-care.com, with home, about, services, careers and contact pages

#On their plateStatus

01A care provider with seven services and no brand to hold them togetherWaitingHandled

02Two names to reconcile, Mid-Atlantic Resource Services and Marc-CareWaitingHandled

03Families and referrers who needed to understand the services quicklyWaitingHandled

04Print and stationery for a team working out in the communityWaitingHandled

What changed

Print, stationery and the website now share one look
Every service is explained in one place, with a clear way to book a consultation

7services explained

25page brand guide

What Advida did

01A mark made of two intertwined hearts that form the letters M and A
02A 25-page brand guide with logo rules, a classic serif and Graphik type, colours and applications
03Business cards, letterhead, shirts, caps and wristbands
04A services flyer with a QR code to the website
05marc-care.com, with home, about, services, careers and contact pages

Mid-Atlantic Resource Services, known as MARS and through its care brand Marc-Care, gives home-based and community care to people with intellectual and developmental disabilities from Stevensville, Maryland.

The mark says that in one shape. Two hearts overlap: the darker one forms an M, the lighter one an A. Together they read as care given and care received, and the tagline finishes the thought: Where care begins.

Around it we set a calm, trustworthy system: a classic serif for warmth, Graphik for clarity, and two blues that feel medical without feeling cold. The brand guide sets the rules, and the stationery, merch and a services flyer put them to work.

marc-care.com explains all seven services in plain language, from personal support and nursing to respite care and the community living group home, with a clear route to book a consultation.