A rideshare brand built for Kinshasa's traffic, from first sketch to app icon

Identity and brand guidelines for a Congolese ridesharing platform that helps car owners share rides and earn on their daily commute.

Client: Drop & Park
Industry: Transport & mobility
Location: Kinshasa, DR Congo
Year: 2024

What we made

Logo system
Brand guidelines
App icon
Merchandise
Social

Palette

What was on Drop & Park’s plate

Advida wiped it away.

And here’s the result.

What Advida did

Research into the mission, the audience and competitors like BlaBlaCar
Sketches combining human connection with movement
A logo system with icon and lockups, in the navy and green the founders wanted
Brand guidelines, version 1.0
Applications across app, merchandise and social

#On their plateStatus

01A new platform launching in Kinshasa with no identity yetWaitingHandled

02Two audiences to win over at once, car owners and commutersWaitingHandled

03One mark that had to work on an app icon, a car door and a wristbandWaitingHandled

What changed

A launch-ready identity the team can apply without a designer in the room
One recognisable mark from app icon to signage

What Advida did

01Research into the mission, the audience and competitors like BlaBlaCar
02Sketches combining human connection with movement
03A logo system with icon and lockups, in the navy and green the founders wanted
04Brand guidelines, version 1.0
05Applications across app, merchandise and social

Drop & Park is a ridesharing platform launching first in Kinshasa, with a simple mission: fewer cars stuck in traffic, and extra income for the people who share their seats.

The brand had to feel modern and playful without losing trust. That’s a real balance when you’re asking strangers to share a car. We started with the mission, the audience and the competitors, then sketched ideas that joined people and movement.

The result is a compact mark that reads as both a route and a spark of energy, a logo system that holds up from a tiny app icon to a car door, and guidelines the team can follow as they grow.